Bryan O’Rourke shares his thoughts on technology, business, and consumer trends in health, fitness and more.
Amazing how many organizations have not adopted the much more logical advertising and promotional approaches offered by the Internet. See this ad on Google ad words as just one example. If your business has not embraced these tools, its missing out .
The implications of the Internet are broad and battles are raging over the most narrow of issues surrounding these implications. Many of the debates pertain to advancing new technological adoption resulting in continuing benefits to consumers or alternatively the obliteration of irrelevant business models via the adoption of innovations. This is the case increasingly as it relates to the cable and television industries and just one example is the use of white space frequencies. Google wants to utilize certain "White Space" frequencies or spectrum for transmission of data to replace the Wi-Fi standard, which is widely adopted but very inefficient. This video is of Larry Page, co-founder of Google, who addresses the implications of utilizing the white space and how the FCC is protecting the television and cable industry by refusing to allow Google to test a new prototype with these frequencies. The bottom line is this: by creating a better means to transmit data over wider areas and a faster speeds more inexpensively the Internet will be able to deploy content that today is largely distributed via cable and over air signals exclusively. The death of television is near.
See this excellent narrative on the topic of the white space drama on blown to bits:
http://www.bitsbook.com/2008/10/white-space-drama/We are on the verge of a scientific revolution beyond which there is an unimaginable realm of possibilities. All to satisfy human imagination and curiosity. The potential of what will soon be discovered is unexplainable.
A consumer headset is being released that enables, via non-invasive means, the ability to convey thoughts and expressions to machines. See this demonstration and be amazed. With the continued advancement of technologies more of these solutions will emerge on the marketplace and the implications are literally endless. Welcome to the emerging virtual world. www.emotiv.com
Swype's new keyboard technology is yet another example of the rapid advancement in solutions which will make the tools we use even more productive, by how we interface with our machines.
Copyright © 2021, Bryan K. O'Rourke. All rights reserved.
